Campaign > Endgame

I think it varies from player to player. I enjoyed the campaign and also enjoyed mapping. I prefer doing more maps than campaign because the loot is in mapping (trading eventually).

If replaying campaign would produce the same drops as mapping, I might redo the campsign.

For me mapping > campaign in terms of preference. But eventually it gets repetitive. So I am playing Borderlands 4 to shake up the repetitiveness. When I login, I think I am looking forward if someone bought my stuff from Merchant tabs.